It’s inevitable that bad things can happen to everyone at any time, and this time it’s no one else but the “golden maknae” Jungkook.
The male idol was just accused of backdoor advertising for his brother’s clothing company.
Well, seems like this is not a normal fuss at all.
So according to an exclusive report by Biz кσяєα, Jungkook had to quit his position as in-house director of Six6uys, a company founded by his brother Jeon Jung Hyun, right after the controversy got heated.
Well, this issue may be pretty hard to understand cuz it’s related to the customer protection laws, but simply understood, backdoor advertisement is when a celebrity doesn’t clearly disclose their product intended for promotion, especially when this product appears in content uploaded to social media.
More notably, this kind of advertisement has already been banned by South кσяєα’s government since last year.
Okay, let me get this straight. According to the company register, in May this year, Jeon Jung Hyun founded Six6uys, which aims to manufacture clothing, accessories, and estate rental business.
It’s also revealed that Jungkook was appointed as the in-house director along with 3 other people named Park, Kim, and Yoon, who are believed to be employees of HYBE.
In early September, Six6uys launched a clothing brand called Graffiti On Mind, which is a street fashion brand that presents a young and fresh mood design.
People say that if Jungkook weren’t involved in Six6uys, it wouldn’t be a big deal at all. But since he was a director in this company, it means he got benefits from this advertisement.
Thus, he should have revealed his relationship with Six6uys once going public with these products.
In fact, there are lots of celebs who have gotten into hot water for backdoor advertisements. Remember these famous кσяєαn mukbang channels? They have already been heavily fined for the similar behavior of promotion.
Well, perhaps Jungkook didn’t want to go too far, so he quickly made the decision to resign from Six6uys just a few days ago.
However, up to now, both Jungkook and HYBE have yet to respond to this controversy though the criticism is still going on.
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