Winner, BlackPink, and Treasure may join WEVERSE in 2021
Weverse is a Korean mobile app and web platform created by South Korean entertainment company Big Hit Entertainment. The app specializes in hosting multimedia content and artist-to-fan communications for musicians. Its accompanying e-commerce app, Weverse Shop, sells subscriptions for content on Weverse, band-related products, and merchandise.
Weverse hosts a variety of free and subscription content including educational and entertainment videos, Instagram Story-style updates, and artist-to-fan interactions and platforms for users to connect with each other. The app is also used to publish official statements by Big Hit Entertainment on behalf of artists on its labels. As of January 2021, the platform is used by K-pop boy groups BTS, Seventeen, TXT, NU’EST, Enhypen, P1Harmony; girl groups GFriend, Weeekly, Dreamcatcher, Cherry Bullet, solo artists CL, Sunmi, Henry Lau, Gracie Abrams, and trio group New Hope Club.
The software was developed by Big Hit technology subsidiary beNX. As of March 2020, Weverse had 1.4 million daily users and Weverse Shop over 1.8 million users from 200 countries
After the precious deal of BigHit and subsidiary beNX to invest 70 billion won in YG Plus, they will hold 7.68% and 10.24% shares of YG PLUS, respectively. YG will supply the artist’s goods in the company to the online store on Weverse and BLACKPINK, WINNER, and TREASURE are expected to join the platform in 2021.
Previously, YG also said it would expand its global reach and artist’s influence through the Weverse platform. After the historic business transaction of YG PLUS and BigHit Entertainment, it is known that YG will distribute the album and goods to BigHit and BigHit will allow YG artists to appear on their Weverse app.
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